Jay Lord Dela Cruz

Jay Lord Dela Cruz

CRM Expert & GHL Certified Admin

Specializing in CRM consultation, automation, and customer journey optimization. 10+ years of experience in operations management and technical support.

About Me

Transforming Business Operations Through Automation

With over 10 years of experience in operations management and technical support, I specialize in helping businesses streamline their processes through intelligent CRM automation and customer journey optimization. As a GHL Certified Admin, I bring deep expertise in platform optimization and creating seamless automation workflows.

10+
Years Experience
100+
GHL Accounts Managed
50+
Custom Automations
GHL
Certified Admin

Professional Experience

CRM Expert & Onboarding Specialist

Freelance

2024 - Present
  • Specialized in GHL platform onboarding for new clients and account optimization
  • Managed account snapshots, automations, and campaign configurations
  • Provided comprehensive support for client GHL sub-account setup

GHL Platform Specialist

Dennis Auto Details - Mobile Car Wash Niche

Project-Based
  • Created comprehensive automation for marketing campaigns and customer engagement
  • Developed customer journey automation and notification systems
  • Implemented internal communication workflows for team efficiency
  • Specialized in customer experience optimization through automated touchpoints

Credit & Tech Support Lead

Teleperformance

2020 - 2024
  • Led technical support operations and customer service initiatives
  • Managed complex credit-related customer inquiries and resolutions
  • Trained and supervised technical support team members
  • Implemented process improvements for enhanced customer satisfaction

SME Process Lead

Topdata Global Solutions

2014 - 2019
  • Subject Matter Expert for process development and optimization
  • Led operational efficiency initiatives across multiple departments
  • Developed and implemented standardized procedures and workflows
  • Provided training and guidance to team members on process best practices

Core Expertise

GHL Platform Mastery

SMS/Email Campaigns Workflow Automation Sales Funnels Pipeline Management Contact Management Webhooks & API Calendars & Booking Snapshots Sub-Accounts Custom Fields Reporting & Analytics Certified Admin

CRM & Operations

Customer Journey Process Optimization Team Leadership Operations Management Data Analysis Quality Assurance

Technical Support

Problem Solving System Troubleshooting Customer Success Training & Support Documentation Account Management

Certifications & Credentials

GHL Certified Admin

Official GoHighLevel Certification

Officially certified by GoHighLevel as a platform administrator with comprehensive knowledge of all platform features, automation capabilities, and best practices for business optimization.

Platform Mastery
Complete GHL expertise
Official Status
Verified by GoHighLevel

Lean Six Sigma Certifications

Lean Six Sigma is a data-driven methodology for eliminating defects and improving business processes. The belt system represents progressive levels of expertise and project leadership capability.

Yellow Belt Certified

Ask Lex PH Academy

Lean Six Sigma Yellow Belt Certificate

Foundation Level: Completed 4-week training covering basic Lean Six Sigma concepts, DMAIC methodology, and process improvement fundamentals.

Process Mapping DMAIC Basics Team Support

Cert. No. CLSSYB-071820-09

Green Belt Trained

Ask Lex PH Academy

Lean Six Sigma Green Belt Certificate

Intermediate Level: Completed 40 hours of mentoring, digital project work, and examination. Trained to lead process improvement projects and analyze data.

Project Leadership Data Analysis Root Cause Analysis

Cert. No. LSSGBT-071820-18

Let's Work Together

Ready to optimize your CRM and automate your business processes? Let's discuss how I can help level up your operations.

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Ready to Transform Your Business Operations?

Whether you need GHL optimization, CRM automation, or process improvement, I'm here to help you achieve your business goals.